Search engine optimization (SEO) is the process of fine-tuning your website in order to increase the traffic you receive from search engines. Without SEO, search engines would struggle to know that your site exists. Search engines are always looking to improve the way they "crawl" the web, this is to provide users with more relevant results. However, due to the extensiveness of the web these days, good SEO can mean the difference between being hidden on page five in a Google search, and being the first result on page one.

Our statistics (and many others) have shown that only ten percent of people read past page one, which shows the importance of SEO as a marketing tool. Unlike other forms of marketing, SEO doesn't merely vanish like a billboard - the effects are long-lasting, resulting in sustainable traffic and profits.

At Great Minds Design, we setup an SEO strategy to suit you. It can range from a very general campaign that will put you on the map, or it can be highly targeted to a certain list of keywords and clientele. Please note that SEO is a long process, an organic advertising method that will not work overnight. When we setup a campaign for you, we undertake the following steps:

1. Keyword research

We will work with you to develop a customised list of keywords that your target market is most likely to use when searching for the products or services in your industry. E.g. consulting, management services, etc.

2. Identifying relevant KW's

We will then look through the massive list and identify the types of Keywords that we can employ in your campaign.

3. Onsite optimisations

This is when the 'behind the scenes' work takes place. Using our patented SEO techniques, we will begin searching for any issues in your html code as well as put the correct words, links and other tools in place. This is one of the most important steps, and takes many months to correctly implement. As SEO specialists, we know that it takes time to draw favour towards any website. Give it time and watch your rankings blossom.